BigHoot AIAI Partner for Conversion Optimization
Get to know your users. Fix what's broken. Grow for real.
Check out the siteWhat is BigHoot AI?
BigHoot AI is an AI-powered analytics and conversion platform for websites, shops and SaaS products. Instead of only showing what happened, BigHoot answers why visitors drop off – with session replays, funnel tracking, real-time alerts and proactive AI recommendations. It is operated by nxvnt GmbH in Münster, hosted in ISO 27001-certified data centres in the EU, using first-party tracking without third-party cookies.
How this differs from autonomous agents: Guide: AI agents for companies
Method and basics: Guide: conversion optimization
Conversion optimization with AI
Real-Time Analytics
See what your visitors are doing right now – every interaction captured, without slowing your site down.
Conversion Blockers
AI spots exactly where and why people drop off.
Watchtower 24/7
Automatic KPI monitoring with real-time alerts on anomalies and proactive recommendations.
Smart Funnels
Complete funnel tracking with 90-day first-touch attribution.
Session Replays
Watch how visitors actually use your site and pinpoint UX problems.
Custom Events
Track individual actions like button clicks, form submissions and checkout steps.
Optimization Tips
Clear, actionable suggestions instead of raw dashboards.
A/B Testing
Built-in testing framework with statistical significance for continuous improvement.
GDPR-Compliant
Cookieless first-party tracking, input masking by default and data processing in the EU.
ROI Tracking
See the measurable return of every change you make.
How it works
- 01
Add the tracker
Drop in the JavaScript snippet or WordPress plugin – done in under 5 minutes.
- 02
AI analyses automatically
BigHoot evaluates visitor behaviour in real time, starting with your first visitor.
- 03
Get recommendations
You receive concrete actions with reasoning and expected impact.
- 04
Grow conversions
Implement, measure, repeat – the effect of every change stays traceable.
What does BigHoot AI cost?
Starter
€49/month
- per project
- 2 team members
- Heatmaps & funnels
- 14-day free trial
Growth
€99/month
- per project
- 5 team members
- Session replays
- AI recommendations
Pro
€249/month
- per project
- 15 team members
- Smart funnels & A/B tests
- Watchtower alerts
Agency
€499/month
- per project
- Unlimited team members
- Multiple client projects
- Priority support
All prices net plus VAT, per project and month. Pay yearly and save 20%. 14-day free trial – no payment details required.
What makes the difference
GDPR-first, not US-default
Built to European data protection law – DPA, TOMs and sub-processors are publicly available.
EU-first hosting
Primary hosting on European servers in ISO 27001-certified data centres.
First-party tracking
No third-party cookies and no consent banner for things that don't require consent.
German support
Native-language support in your time zone instead of an offshore ticket queue.
Proactive AI instead of dashboard work
You get recommendations with reasoning instead of digging through data yourself.
Privacy by design (Art. 25)
Data protection built in from the start, not bolted on later.
Target Audience
Frequently asked questions
What exactly does BigHoot AI do?
BigHoot AI captures visitor behaviour in real time, uses AI to detect where and why conversions are lost, and delivers concrete, prioritised optimization suggestions including expected impact.
Does BigHoot replace Google Analytics?
Not necessarily. GA4 answers “what happened”, BigHoot answers “why” – with session replays, funnels and AI analysis on the same session. Many customers run both in parallel.
Is BigHoot GDPR-compliant?
Yes. BigHoot uses first-party, cookieless tracking, masks inputs by default and processes data in the EU. The DPA, technical and organisational measures and the sub-processor list are publicly available.
How long does setup take?
About 5 minutes: add the JavaScript snippet or the WordPress plugin. Sessions and analysis start with your very first visitor.
What does BigHoot AI cost?
Prices are per project and month: Starter €49, Growth €99, Pro €249 and Agency €499, all net plus VAT. Paying yearly saves 20%. Before that you test 14 days for free without payment details – the trial only starts once the first event arrives.
Who is BigHoot for?
E-commerce and shops, SaaS and subscription businesses, lead generation, and agencies or freelancers managing multiple client projects.
Does BigHoot use AI agents?
BigHoot uses AI for analysis: it detects patterns across sessions and proposes prioritised actions. Assignments carried out autonomously – AI agents in the strict sense – belong to our second product, the AI agent platform Ukeou.